These five simple words define our latest campaign and the unapologetic, next-level confidence we hope you feel when you think of them—and how they could make your life just a little (or a lot) better, brighter, and bolder.

When it came to bringing the PhotoReady Candid campaign to life, we started by enlisting the energy, spirit, and general fabulosity of four of our boldly accomplished, hold-nothing-back Global Brand Ambassadors: Gal Gadot, Ashley Graham, Adwoa Aboah, and Eniola Abioro. As you’ve seen over the years and will see in the video and behind-the-scenes shots below, these women are about as self-possessed and unapologetic as any woman could be. They’re true to who they are. They’re steadfast in their beliefs. They're comfortable in their own skin. And they’re confident—without being afraid to reveal more than just the surface stuff. Because sometimes the boldest act is to be absolutely candid.